We invest and partner with small business owners to build extraordinary companies


MISSION

We Invest

We lead and co-invest in equity investments through recaps, acquisition or growth financings. We can be flexible in structure depending on the owners’ goals and are comfortable in either a majority or minority position.

We Seek

We pursue growth-ready companies with up to $5 million EBITDA. We are most interested in firms that are loyalty leaders: they provide joy to customers, a meaningful culture and are led by managers with the courage to build impactful companies.

We Partner

We aim to be a true partner: we become well-versed in the issues and opportunities facing management, and bring to bear a focused group of operating advisors and supportive network to help make the best decisions for long-term success.

We Build

We roll up our sleeves, whether recruiting managers, providing market analysis, developing cost saving initiatives, guiding compensation policies or acquiring a competitor. We commit to building your business.

FAMILY OF COMPANIES

SHERRILL TREE

www.sherrilltree.com

Greensboro, NC — Sherrill Tree is the largest direct marketer of arborist supplies including pruning tools, ropes, harnesses, pulleys, protective equipment, plant healthcare and educational resources. Sherrill markets through an industry-leading catalog, e-commerce sites, call center and through an international network of equipment dealers.

WASTEWATER SPECIALTIES

www.teamwws.com

Sulphur, LA — Wastewater Specialties is a provider of industrial cleaning and waste water removal and disposal services to Gulf coast industrial, marine and oilfield customers. The company cleans interiors of tanks, terminals, vessels, barges, storage facilities, and grease traps, and removes and disposes of the liquid waste.

DANCING DEER

www.dancingdeer.com

Boston, MA — Dancing Deer is a manufacturer and multi-channel marketer of premium-quality cookies, brownies, cakes and baking mixes. Dancing Deer sells its products in over 5,000 retail stores in addition to its direct-to-consumer, reseller and corporate gift channels.

SAFEWAZE

www.safewaze.com

Concord, NC — SafeWaze is a leading designer and manufacturer of fall protection equipment, including body wear, connecting devices and anchor products. SafeWaze sells primarily through distributors in the construction, industrial, solar, wind energy and tower end-markets.

BONMI

www.eatbonmi.com

New York, NY — Bonmi is a Vietnamese inspired fast casual restaurant featuring non-traditional Bánh Mì Sandwiches, Greens, Rice & Noodle Bowls.

TEAM & ADVISORS

BRIAN COLTON

BRIAN COLTON

Managing Partner
brian@brooklyn-equity.com

Brian founded Brooklyn Equity in 2015 and has 20 years experience in buying and building small companies. Previously, Brian co-founded private equity firm Generation Equity Investors and worked at Allied Capital, Swander Pace Capital, and in M&A at Citigroup. Brian graduated from Cornell with a B.A. in Economics and earned an MBA from the Kellogg School of Management at Northwestern. Brian has three kids and is passionate about squash, scuba diving and travel off-the beaten-path.

ALMA HILL

Advisor

ALMA HILL

Former CEO, Sherrill Tree

JULIA KAHR

Advisor

JULIA KAHR

Senior Managing Director,
Blackstone Private Equity

MARK LAUFER

Advisor

MARK LAUFER

CEO, Laufer International

ERIC MINKOVE

Advisor

ERIC MINKOVE

Managing Director, Cranemere

RON MIS

Advisor

RON MIS

Former CEO Gloves, Inc,
Bain Capital

NANCY ROSENZWEIG

Advisor

NANCY ROSENZWEIG

Former CMO, Zipcar
Tom’s Of Maine, Bright Horizons

DREW SANOCKI

Advisor

DREW SANOCKI

Ecommerce consultant
Founder/CEO, Design Public

BILL SONCINI

Advisor

BILL SONCINI

Retail CEO/COO

KEVIN WALSH

Advisor

KEVIN WALSH

CFO, Americas DTZ
Former CFO, Hill Holliday

Contact Us


Brooklyn Equity
80 State Street
Brooklyn, NY 11201

617-935-9149